The Archive · 1904

Halfpenny Morning Papers

The " Daily Chronicle" has this week come down to a halfpenny, and as the "Daily News" forestalled them in this intention a fortnight ago, the Liberal Party is now without a single penny morning paper in London. It used to be thought that even the poorest readers y the saving ofa halfpemy on his morning' paper but experience has proved that this is by no moans the case. I know for a fact that the circulation of the " Daily News" has gone up many fold since the change; indeed they have been unable to print the paper fast enough to supply the demand. Of course, it is only the cheapness of paper that has enabled big newspapers to come down to this small coin; and even now the margin of profit, is so small that it is precarious business. The news vendors' profits have of course to be cut down to a very small fraction, and some of them are combining to make an extra charge for delivery of halfpenny papers. The "Daily News" has been accused of sharp practice in suddenly reducing its price a fortnight before the date announced by the "Daily Chronicle" for that paper's reduction; but the "Daily News" had been preparing for a reduction for many weeks. It hiad indeed altered the size of its page as a preparation for the change.

Text read from the printed page and cleaned; old type leaves the occasional error.

Your account