Apart from the fact that costs will be lower in Great Britain, sever~ other potent reasons why there should be ce-operative effort come mind, The usual Hollywood, drawbacks—high-priced staffs and supers, the usual expensive hangers~ on and so forth—will be absent, General productions costs will be lower also. But the most impor~ tant reason is that there will be introduced a more conservative element, which will assure a dignity that has no counterpart in this country's "movie" circles, all making for improved pictures. For a long: time Hollywood has recognized that revolution is impending. The public everywhere has been demanding better pictures. Many wretchedly, poor pictures, successfully produced, been "put over," and the movie fans" are heartily rived of stands of all kinds and fine camera work, demanding to see finer stories, It is a fact that would be laughable were it not Iamentable, that even today glaring and preposterous errors still creep into film produe+ tions. The industry grew up 90 rapidly and under great. difficulties that rome of the old practice though admitted to be dangerous and inefficient, ar some of the' largest studios. At the same time a vast amount of experience has brought great ime provements in the mechanics of the screen. It is this experience that will be of inestimable value in Eng-and, just as the contribution that England can make will vastly improve the tone of the picture producing busines In its broader scope, moreover, tone can see how Anglo-American, ce-operation, directing the best energies and aims of the two coun tries to the gaze of all nations, can be directed towards making" the Mond a better place to play in, There is no part of the world to-day. where the motion-picture does not penetrate—that is, where there are means for transporting men and material of existence. Ite influence cannot be measured.
Hollywood not Over Pleased It is but, natural, however, that, Hollywood is not delirious " with delight at the idea that the greatest pictures of the future may be made in England. The largest industry in Los Angeles and Southern Calls fornia ig that of the manufacture and production of motion pictures. Over 80 per cent. of all the pictures produced in the United States are made in the vicinity of Hollywood. The greatest artists in' the movie world have their home in Los Angeles. The total expenditure from this group of industries in the Los Angeles district in a year-une doubtedly exceeds $40,000,000, and the value of the pictures produced exceeds a value of $150,000,000.
All the.same, there is ample scope for bigger and better pictures, and Anglo-American endeavours" are more Ukely to produce "the: beat: Pictures the world kas yet witnessed [than can either of the tye alone. Everything that: eatr bedene to. imternationalize the sorees) will Peace among mbn searer t@.
lishment, she
Text read from the printed page and cleaned; old type leaves the occasional error.