We shall never know all about Chinese psychology until [what prompts the shopkeeper in a city like Shanghai to go to no little expense in having an English it to someone who really knows the language in which it is supposed to be written. Yesterday morning we saw four coolies making their painful but musical way up Bubbling Well road with a huge new wooden board on which was painted, in letters a foot high, "Ladies ' and Gentlemens Tailor, Also Slurts Make." This is, of course, nothing some of the advertisements that have been noted over Chinese chops in the course of years, but it seemed inexplicable to us that such creations} [could still be possible. A. shop that jean afford a sign of such dimensions, Hresumably in the hope of attrceting greater foreign patronage, must already have scores of patrons who could write a reasonably correct English advertisement in 30 seconds Jor correct an ungrammatical one ta glance, so we never weary of wondering why the shopkeeper does not consult a friend or patron before putting his money into something that may quite easily be so absurd as to forfeit the dignity of his establishment and lose him trade. The Chinese detest looking foolish and the proprietor of a shop) cho thought that his sign made him Inughing stock would undoubtedly' be very angry with himself for [squandering his money on it. We sometimes: think that these mer-
Jchants must -have a very coor} opinion of the foreigner and fear that he would be impatient if-ashet for-advice in euch a matter or that!
Text read from the printed page and cleaned; old type leaves the occasional error.