The Archive · 1925

Cigarette Advertising

T remember a ood im years ayo the somewhat crude advertising undertaken by the B.A.T. in parts a far inland, where it was the desire, to establish a sula for a certain brand of cigarette. On one vceusion T met some salesmen ju far Yunnan. men who had evidently een taken on for the jab, but who Fostexged no knowledge of Chinese Tittle knowledge of the people.

was at that time engaged in research work, and, finding two foreigners in the same town, naturally.

vited them to di veith meat The invitation was uwccepted, and we spent a very happy evening exchanging exper ices in that somewhat wild part of China, The sales men told me that their duty: was to go through the pr stick up us many posters as they could and distribute sample packages of the advertised brand to all sundry.

They confessed tv be having good time, and were confident that sales would increase as a result of their trip, and it looked as if they would return in high feather to Hongkong to report. They had been in this particular town since the previous morning—I had made a stay of a week, and was regarded as @ somewhat' guileless foreigner who did all sorts of strange es at strange times. 1 already some kind of a reputation.

'We had eaten our meal, and drunk all' the grog the three of us possess ed when our conversation was sadly interrupted by a hullballoo in the /0f sfteet, the maddened—populace threatening the early extinction of the three foreigners. Somewhat insential part of the millions came from China, India, Australia, Ens-lund snd Phillipines. To show how people "fall."—reeruited largely through the maux with duzaling. Hilt-edged promises—it_ is shown that they come from aks of ent money to this promo-sums ranging from five dol-five thousand, re are any such in China whose exe this paragraph m me add for their comfort that ale liste thie th li Tiy the feallinge the defence fund"—and ite +0 fur collected about $10,000, {One his rece res awas the wey which stimulate Jeach 21 hours two egg-laying should China is tow ha have ie frittered yin euch fair number of their way from ther place: law's pockets, it x alleged.

U.S. Trade with Trude betwee Pacific Const erts und Chinw es just mow seuns whet traders would like to [see it. "OF course, this fe the old when Customs returtis appea val lines of trade are dull,

Text read from the printed page and cleaned; old type leaves the occasional error.

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