The Archive · 1925

Responsible to Public Opinion

is the same thing in the ease of the directors; at least those of tt Bank of England are remunerated fon scale quite incommensurate with the value of the time and effort that they put into the job. At the same time though apparently an ji responsible oligarchy chosen by self, with a merely nor motion by the proprietors, in the Bank Court knows that it is res ponsible to public opinion, and that any mistakes in its policy are cer tain to have world wide effects Central banks ard their Board:, working in the public service at 4 Tow rate of profit can thus show an exceptional foundation for their authority, which modern tendencies show more inclination to, inereass than to diminish.

No. Advertisements, In the article in the *North-China Daily News" Mr. Ukers, the editor of the "Tea & Coffee Jour~ fal" of New York, mainly deals with what I may call the apathy lof the China tex growers and dealers inthe American market, but' his arguments apply, equally England. I do not know that T Ihave ever scon an advertisement in recent years about China tea in this country. A number of firms would, think, push the commodity if they were supplied with the information material, and given all possible kuidanee as to the best methods of popular It is true, as the ly News" points out that "the British grocer has been dealing in the article (tea) for ge and whether first-class blend or a cheap one is called for, he sells it at a reasonable profit to himself". On the other hand, the British grocer finds it easier and simpler to sell Indian and Ceylon tea instead of China tea. The Intter does uns doubtedly demand the education of the public, as well as the cultivation and the manipulation of the grocer. 'The latter has very little time to ether about the nature of article he sells and he plies the aaity for public constantly ask, public, therefore, do not China' tea he never pushes it, and does not always supply it, "The wholesale tea dealers. knowing that, there is public apathy, do not bother to blend the article, or to push it in its pure stages, since they think: their time and trouble will be thrown away.

Text read from the printed page and cleaned; old type leaves the occasional error.

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