The Archive · 1926

Advertising

Shanghai people who believe that they would appreciate the joys of flying will shortly have the oppor: tunity of gratifying their' airy. de. sires, A series of pleasure flights and advertising flights will be given, commencing on the 22nd -instant" by the First Dutch Air Ca., and will be continued, if all goes well; about June 27, The company's pilot is Mr. FP. Hetling, an aviator of considerable experience both in Europe and the Par East. The machine he uses la a French one called the Caudron, with a Lo Rhone engine, Under the management of the First Dutch Air Ca. he hias given similar fights throughout the Far East during the past five years, taking in the Dutch Indies, Java, Singapore ant the Straits Settlements, Hongkong. and lately Manita. For the reas: surance of the nervous, but hopeful, should be said that Mr Hetle= has had ud accident throughout that period.

The Machine The Lo Rhone is a nine cylinder engine of 80 lip. and an average speed "of 70 miles an hour.

Mr, Hetling claims for _his machine that it is the only one of it type in the Far East; it big advantage over the maj other types, in that ib requires a very short space for taking off and landing.

The company has secured ground in Yangtszepoo Road belonging to the China Import & Export Lumber Go,, next to the works of the China Soap Ca. The ground has been reatly Inid out and ari -made whereby visitors will be supplied with tea or stronger refresh~ ments as called for. "A nominal charge of §1.60 will be made for entrance to the ground, and for short flights over Shanghai a charge of $20 will be imposed. Flights will be made every day during the period mentioned from nine in the morning until noon and from three in the afternoon till about half-peat, six or seven in the evening. At about half-past five each afternoon, we are promised a series of stunts, including looping the loop, spinning. note dives, the falling leaf, upside down flying and so forth, Electrical Advertising In addition to pleasure fying, the company is arranging a series of advertising flights which will be carried out both by day and by night, the night effects being achieved by electric lights under the wings.

Tickets will be obtainable on the ground, The visit will be watched with great interest in Shanghai, both by the initiated and the uninitiated.

200 rooms, A separate building will in all probability contain theaa rooms since, much t" the consternas tion of all those who consider the pre-Bent Majestic hotel a gem of purest water, the present quarters will in time surrender entirely to a different building. This hor in the fac future of perhaps 10 or 15. years hence. When this undertaking haa been finally completed small vestige of the former handsome residence will probably remain. Plans now outlined on paper show at tha Bubbling Well and Gordon Roads corner a large theatre building with foyer sufficiently spacious to permit using for the big annual balls of Shanghai, with an amphitheatre whose distinctive feature is a sida wall which can be removed for the summer and give an open air effect and numerous lounging rooms and wardrobes.

Opposite this portion of the garden which will be retained according to the Hongkong & Shang-kai Hotels authorities in an ani. there will be a magnifieert building for the swimming baths, Turkish bats and skating rink.

The 60 mow of surrounding gard-fens albw a certain freedom for future building expansion, and ths first enlargement in the general scheme now outlined will take the form of additiona! residential room for the hotel. At present there ate only 30 rooms available for guests.

Text read from the printed page and cleaned; old type leaves the occasional error.

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