The sale of British goods, in China jean be developed if England under: takes a wide sales campaign in China, was the opinion of Mr. S. Chao," of the "Sinwanpao," when interviewed by the "North-China Daily News."
Mr. Chao thought the British methods of doing business, though sound, were antiquated and they were far from being progressive, with the result that people of newer and more progressive countries, were faining the ascendency in the commercial markets of China, The British people Incked initia tive, he said. They were unwilling pend money on advertising and sales campaigns. America and Germany were spending millions every year. They were catering for Chin-{Sse business. In the Chinese newspapers, their advertisements could be found everywhere, Everywhere tone went, one found pamphlets giving descriptions of their goods. {In the majority of offices and places where they intended their goods to be sold, were to be found samples.
Great Britain must improve_her merchandising methods, Mr. Chao aid. She must advertise her goods. She must send samples to prospec tive buyers. She must not remain satisfied with what she has. must send descriptions of her goods by circulars, pamphlets and other~ wise to China and see that these are widely distributed.
Britain must establish at home and, if necessary, in China, schools fof salesmanship and language study. China and the Chinese people desir-fed men who were gentlemen, men of their word, to come to them and {do business. The Chinese preferred, possible, to be able to do business in their own language.
There isa great need in China for technical men, If British firms sent out such men to China a view to helping the people," said Mr. Chao, fident that such would be considered fan act of friendship and courtesy fand would not be forgotten. Chin has a great need for machinery and, if men of technical experience and ability are sent here to help us, you cannot foretell what the possibhities for the sale of British machinery will be. Likewise, if British firms undertook to train a few Chinese students occasionally, they would boom their trade, and it would be fan advertisement such as no news paper could describe."
Tu conclusion, Mr. Chao thought that it might be a good idea Britich merchants, instead of send~ ing large numbers of clerks, ete to China, would send one man with authority to this country and appoint sub-agents, preferably Chin-fee, under him. Better business relations could thus be fostered. Te failed to seo any reason why the British people should fear that they would be double-crossed, "But," he added, "send us men of sympathy or send none at all"
Text read from the printed page and cleaned; old type leaves the occasional error.