The Archive · 1931

A Trade Ship

It is to be hoped that. some at Toast of the words of wisdom of the members of the British Economic Mission will bear fruit in the conservative minds of British industrial leaders. To the shrewd comments on the need for better ublicity—the disdain of scientific advertising is still a distressing mark of British enterprise—is now added the constructive suggestion that a trade ship.should be sent out {tc Shina,: The Prince of Wales has, indeed, given to the advertising profession the royal sign manual, Tt is now incumbent om Britien manufacturers to take the hint and, whether it is by a trade stib, admtsing campaign, a regular esse of canvassers, or a stream attractive catalogues, to adopt. the poly. of "telinga' the world)" Without Blush or awhvardress,

Text read from the printed page and cleaned; old type leaves the occasional error.

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