Circulation Siniée 1960
In connexion with our-removal.to temporary premises and the new building which is to arise on the site of the old bong, we think that our readers may be interested in some facts concerning the growth o the newspaper alone—~ not counting the great' increase in the printing business—which necessitates enlargement of our offices.
Apart from circulation, our readers will have noticed for themselves the greater volume of every day's issue.
One of the features of the British; Nearly all foreign newspapers in newspaper and advertising world! the Far East publish a daily only: of the past year has been the/ they therefore have to cover all Vigorous campaign for the dis-up-country and foreign subscribers, sure of net sales of newspapers. as well as those in Shanghai, with It is no new thing in America, their daily issue only. We, on the where the A.B.C, (Audit Bureau other hand, serve distant sub-of Circulations) has been in exist-scribers with our weekly "Northence for several years and has China Herald." the circulation of} created a legitimate demand on the} the "Sorth-China Daily News" part of the advertiser to know the; being almost exclusively in Shang-actual number of paid copies cirhai and the large adjacent ports culated by newspapers in which he Advertisers can, advertises, ise their discretion Newspaper circulations have bein covering territory by. advertising come merely a figure of speech in in either or both papers; in the a great many cases, and this has latter case an advantageous com-been especially the case with Chin-bined rate is" offered. ese newspapers, The advertiser,
Text read from the printed page and cleaned; old type leaves the occasional error.