Titles and well-known names are unasked by many a quaint or curious sign -over the shops in the West End of London nowadays, and it is interesting to speculate about what effect the mew shop-Keepers will have on retail trading, for some effect there must be, Mrs. Henry Sturgis, who keeps a shop in Curzon" Street, claims, Enthusiastically; that she can pr all against turning a custome away with the unenterprising a1 watupid remark which one hears in tome shpps:—"Sorry, we do not stock it, as there is' no demand." Lady: Falkland is another business woman who takes her business Very seriously, and runs it on dis-_tinetive principles. Frocks designed in her shop are never repeated; she has too often seen the unpleasant results of people meeting their own model at a dinner or dance! One of them is certain to look nicer in the frock than the other, arid the latter, painfully conyeious of the fact, very
Text read from the printed page and cleaned; old type leaves the occasional error.