Up to the present time the British cinema Industry, in general, more particularly, the British talking picture, has boon little known outside of the home territory. It is tthe belief of Mr. Robert Lil, Weait, representative for the British Inter. national Pictures, Ltd, who has arrived recently in Shanghai, tha> not only will the British "talkie" be recognized everywhere in the wynd Dut it will be much in demand, Mr, Weait recognizes the fact that there is a keen and almost overwhelming barrier to be broken down which has been erected by a series of years of Hollywood predominance ud advertising. Nevertheless, he ts confident that the innate worth of such films as "Atlantic" will away with the popular prejudice that Britain is incapable of produc~ ing convincing and interesting drama.
There have been two or three British films in Shanzhai previous to this time, which caused no great amount of comment, one way oF the other, In fact there have been examples of the British cinema industry everywhere in the world, except Manila,
Text read from the printed page and cleaned; old type leaves the occasional error.