Public opinion generally and every journalist who respects his profession will welcome Br. Baldwin's strong reply to the challenge of Lord Beaverbrook and Lord Rothermere. The Conservative Party have done well to firm in the most unmistakable fashion their confidence in their leader at this juncture. Mr. Baldwin has no: minced his words. He has exposed the sordid personal motives actuating the two newspaper bravos' attacks on his policy, Of Lord Beaverbrook it can at least be sail that he has had the courage to enunciate his creed in the House of Parliament to which he belongs. Lord Rothermere has signally failed to avail himself of that opportunity: of meeting and replying to criticism. His "yes men" have been mobilised in his hydra-headed press to. yelp and bespatter with ridicule a star man possessed of ideals and principles which Lord Rothermere is incapable of appreciating. The British public is not blind to these considerations and the Conservative Party have shown their realization of that fact.
Text read from the printed page and cleaned; old type leaves the occasional error.