The Archive · 1923

Psychology and Fashion

apr. 9.

the spring time ihe feminme mind naturally turns to the consideration of new and becoming apparel. Even ardent lady reformers relax for a little while and listen—no doubt at a caus tious distance—to the drums als of Vanity Fair. So ago a Fashion Show was held in Shanghai and we are told there was a gorgeous display of all the latest creations and that the dresses shown 3e-called the beauty of gowns of many periods, dainty and colour ful, and many costumes were remindful of the tales of Cleopetra's splendour in their gor-geons display of rhinestones and brilliants and cloth.of silver and gold. The Show was thronged and was so very successful that hereafter it is intended to hold a similar exhibition every spring and autumn.

OF course husbands and fathers are also interested in the changing fashions, for they like to give pleasure to those in their care and they have to settle the heavy bills from dressmakers and milliners which they do with more or less cheerfulness. philosophically inclined, however, the average man cannot help wondering why the fashions should be so absorbing and may go so far as to ask the question What is the nature of the pleasure which-a woman derives from Imowing she is well dressed in the latest fashion? Is she pleased with the beauty of the dress itself? That can hardly be, for all know very well

Text read from the printed page and cleaned; old type leaves the occasional error.

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