We publish on this page our latest audited star of jeuculations of the Daily News" and the Herald" and a graph showing the steady growth of the first-named newspaper since 1911.
'The Auditors' Statement In doing so, we would draw Jattention to the wording of the certificate given by the our figures in progress, and has been for some two-and-a-half months. The former was of shorter duration. It would be idle for us to contend that these attacks do not have a certain effect) upon our circulation, but experience has shown us that that effect in the past has been only transiently adverse, and that to a very limited extent, as may be estimated from the percentages showing how both apers are distributed. This is, in the main, due to one outstanding factor, Clear-cut China News fand certify the same tobe correct accordance. therewith."
Particular attention is drawn to the form of this certificate because to emphasize that (1) the (toment is not merely in accordance with the circulation records seen by the auditors, but is verified by the cash received in subscriptions shown on our financial statement:
and (2) that we are with paid circulation lonly and do not include copies sent [free to schools, colleges, charitable organizations, ete., either as a mat ter of courtesy, or as a' means of Jadvertising the newspaper. itself. Free copies, under any heading whatsoever, do not contribute in any wey at all to the figures which we present. This fact is of considerable importance to advertisers in view of the exceptionally good showing which we make. To readers, themselves, it is worth while Knowing that the newspaper they Jsupport has the endorsement and support of so many of their fellows.
The period which has passed po: Jsinee the last statement in this form was published has been particularly interesting for the two Inewspapers concerned—the "North-China Daily News" and the "North. China Herald." Some time after the publication of our last statement, the first of two attacks was made on our newspapers Ly the Chinese authorities. One such is still Throughout the whole 79 years story of the two papers in ques tion—that is from 1850—it has been our policy to present the news, particularly of China, exactly as we see it, endeavouring at all times to be scrupulously fair and committi ourselves to no expression of opi fen without the most careful con-time a clear-cut news and views.
For the purpose of presenting both, we have maintained contributors' in all parts of China, drawn from every walk of where necessary, occasion has arisen we have never hesitated to despatch our correspondents to places where events of first-class importance have been taking place.
In addition, at the beginning of this year, we introduced a special American cable service, thereby rounding off our telegraphic ser-3 and affording the completest ible information for our readfers at this great distance from the other centres of the world. Our financial news is unique in that we are the only newspaper carrying cabled Stock Exchange quotations from London and New York.
Text read from the printed page and cleaned; old type leaves the occasional error.