Mr. Gellup fools that by sending about 100,000 questionnaires on each subject he can, thanks to his carefully arranged cross sectioning of the country. secure a result which will when reduced to a percentage present the percentage of national thought on the matter, "The same cross section Ix not of course used each weeks. Tf it were. the people solicited would become sick to death being questioned and the iden would collapse, A different cross section is used each week but the same balance Is, maintained and the same "weighting" devices used, Mr. Gollup insists that he has no axe to grind. Me could not do any finding oven if he wished for nis services ave paid for both by Republi-fan and Democratic newspapers, His sole object 1s (0 find out what public opinion is, not to seek to influence Il. He does not therefore phrase his questions in a way which will elicit some desired reply, When the Chamber of Commerce polled its members it asked "Should there be extension of Federal jurisdiction over matters of state and local concern" and obtained to this and similarly phrased questions answers which were 95 per cent. unfavourable, Sup-pore the question were phrased When problems formerly of state and Tocal concern beconie so vast and intricate that they can be met only by national measures, should the Federal Government assume durisdiction."
It would be very hard to say fo such a question and oven the Chamber of Commerce could. have been made to appear by such means an overwhelming supporter of the Now Deal. To avoid influencing ro-piles by the form of the question Mfr. Gallup submits each one to a group psychologists to tind out if it froe from bias as he hopes.
Text read from the printed page and cleaned; old type leaves the occasional error.