Although the local authorities exercise a degree of control and' jeensorship over the character of the advertisement hoardings In Shanghai, there is a feeling that, in the interests of good taste, the scrutiny should be more strict.' Some of the blatant advertisements on hoardings ning Shanghai streets and especially those Jadvertising remedies for various diseases and species for rejuvenation fare not only crude and vulgar but offensive to public morals, and are calculated to make the married m: wonder whether they should be exhibited in the sight of his children, Jalthough the context may be in [Chinese, Tt is admitted that this form of advertising has to be graphic fand crude in conception to impress the public, and art along these lines has been successfully used in health propaganda and other campaigns to ferry the message home to people of lower standard of Intelligence, but the moral side of It gives cause for perturbation. One particularly offensive hoarding Isto be seen in Avenue Edward Vit and refers in arge-type English characters toa subject not usually so blatantly [spread over an advertising space the of two house fronts to appeal to Perhaps the largest tref stream passing along any local thoroughfare. 'A little cleaning up would be useful fand healthy.
Text read from the printed page and cleaned; old type leaves the occasional error.