Automotive circles were stirred today by news that Mr. William Durant, known as one of the financial geniuses of the industry, has returned to active headship of Durant Motors with a new. programme of enterprise, The announcement was made! simultaneously that the company ha:
ranged to manufacture the Mat French "midget type" of em It is expected that the Mathis will prove the first competitor for} the new American edition of the!
English "Baby Austin" which was recently introduced with new sporty] two-passenger bodies and somewhat, faster performance than is shown: by the English models In view of the strong recent trend of the American purchasing public toward automobiles in the lowest and highest price categories, motor manufacturers are particularly inssted_in the success encountered by the European cars. Some years ago the effort to sell the "cycle-car" to the American public was a failure, but since that time great improve. ments have been made in light car construction while the increase in paved road mileage renders the narrower spread a less serious objection. Congested city traffic has simultaneously placed a premium on short wheel-base—United Press,
Text read from the printed page and cleaned; old type leaves the occasional error.