The Archive · 1930

London's Lure

amazi: ber of women from foreign countries have to London this year. and air liner continues to bring fresh contingents of foreign youth and beauty. On the White Star liner Laurentic which recently arrived from Montreal and Quebec there were 800 women passengers. out of a total of 998. In fact, London has now become the City of Women, and every hotel, club and restaurant shows big parties of; foreign women visitors, the ity of whom are unaecompani men. They all invade the West End stores, shopping, sightseeing, and admiring. London's shops have, of course, the quality to gladden the heart of women of any nation: for they are lovely to look at, their windows are tastefully dressed, the assistants are courteous, and, what is most important of all, the prices: are lower than in many other The excellence of the workmanship of English garments too makes foreigners buy large quantities of clothes whilst they are here—which good for our trade.

Text read from the printed page and cleaned; old type leaves the occasional error.

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