The Archive · 1930

Some New Bags

With the white vogue it was inevitable that the white bag should come, and in unusual forms, 'The bag beaded with very small' white beads may be considered relegated entirely to evenings, and something, bolder and more forceful is considered necessary for day use. It is here that white patent leather comes in. It is far better than all the braiding and _straw-plaiting. used in bags, for it can be kept perfectly clean and it has some of the tone and surface of enamel, Very often the dandest possible white is used, while on other occasions tht tone may be cream. The white patentsleather bag generally made in the wallet shape, and its great point is its fastening. This may consist of a mask or head in low relief. Some people are using cameos with which to finish Advertising Posters Change In the matter of advertising posters contemporary feminine fashions fare having a distinct effect. The familiar languishing lady and dear tittle children who until recently emphasized "the fact that a certain brand of lavender scent and soap had an ancestral fragrance might Inow serve asa suitable sales medium for any ordinary "just on the market commodity." And the ino less familiar series which for the last ten years has invited women to "keep that schoolgirl complexion" will soon have a "use the same soap Jas grandmother" air.

The really nineteen thirty-one efforts in poster advertising are marvels of simpering simplicity. A maiden in a white muslin frock, girdled under the srms with a ribbon of "innocence" blue—eyes an exact match—invites all and sundry to practice household purity by. the exclusive use of a lately invented universal cleanser. Another colour-fed poster depicts a fluttery, fragile. looking lady, equipped with a poke bonnet and imbecile expression. [She is toying with a long pole which purports to deal with the business lof extracting dust. One hopes that the instrument is electrically driven for the lady is definitely far too dresden-china and gentle a pro-Position to know anything about s0 valgar an affair as elbow grease.

'AS to the-actual fashions of the off the point. Here and there a little colour may be used. But the point is that, whether it be of iv baster, the clasp must be rich and rare and have a special point, even if it be only that: of initials.

There are also black and white leather bags, and these are sed with shoes which follow. pattern. Usually there is. more white than black, and some of the bags look like black edged envelopes, having only a narrow border of black all round their: outlines. There are black patent-leather wallets with one white corner; others are made in checks like a chessboard. All are very effective and they may be enhanced by flowers also in black and white patent leather. Someti a white bag is carried with a white suit, in the buttonhole of which a black patent-leather rose is worn. Or the flowers may be checked like the bag and have plain black leaves. Here and there on a white bag is inlaid a black—_patent-leather feather. A couple of black and white leather feathers are then worn in the buttonhole.

Text read from the printed page and cleaned; old type leaves the occasional error.

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