"Proud as a peacock" can well be applied to those foresighted people who have sent their clothes to the Pride Dry Cleaners and who have the satisfaction of appearing in garments which look like new.
Not only are the patrons of the Pride Dry Cleaners proud of the good appearance they make, but the proprietors themselves are proud of their success in sending out fresh and spotless garments and assert with justifiable—self-congratulation that their "cleaning is real dry-cleaning, with genuine scientific knowledge behind it. They do not only remove the ordinary dirt and spots but they are always wiling to examine garments which are badly stained. Not all stains are removable, no matter how skilful the chemist, but whenever possible special efforts will be made to restore a stained garment to its original freshness.
As Shanghai knows, Pride will call for and deliver goods and when it is necessary a twenty-four hour service will be given without extra charge. Their prices have remained unchanged throughout the emergency and are as reasonable as is consonant with expert service, really very low.
Pride also undertakes dyeing and will see to it that colours are fast and do not dye the skin of the individual wearing the garment—as has been known to happen with less scientific dyers! Carpets are also cleaned here and both shampooing and chemical cleaning processes are used,
Text read from the printed page and cleaned; old type leaves the occasional error.