The Archive · 1937

BANNED FILMS New Publicity Technique

To the Editor of the fonru-Cmiwa Dany News"

Sin—Further to the various points brought up by your correspondents over the banning of "Theodora Goes Wild," T wish to point out that the banning of films is turned to advant~ age by the astute publicity men in the States.

When China demanded that "The General Died at Dawn" be taken out of world circulation, what happened? The picture enjoyed about a million dollars worth of free publicity over the indignant heads of Chinese diplomatic officials. If the Nanking Censors can be relied upon to ban films for so small a reason as showing an oriental actor in the part of menial, we can expect new methods of publicity in the States,

Text read from the printed page and cleaned; old type leaves the occasional error.

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