When. quaffing long, cold draughts of Yehisu, Sapporo or Asahi beer it will be interesting to reflect upon the history and present conditions of the Dai Nippon Brewery Company. Ltd. which was established March 26, 1906 as the result of the amalgam motion of the three largest beer brewing companies in. Japan, the Nippon Sapporo and Osaka Beer Companies. Competition amongst various breweries in Japan had proved disastrous and by the mediation of Count Keigo Kiyoura, then Minister of Agriculture and Culture, the late Viscount El-lehi Shibusawa, the late Mr. Kyohei Makoshi and the late Baron Kihachiro Okura the above amalgamation was accomplished and Mr. Makoshi was elected president.
The capital which was Yen. 5,600,- 000 at the-time -of the amalgamation was increased to keep pace with the economic development of the country and new properties were acquired to furnish glassware and to manufacture non-alcoholic beverages as well. The World War created an increased demand in the Far Eastern and South Sea markets and in spite of the genral depression after the war the domestic demand for beer increased more and more so that in January 1925 a new brewery was established in Nagoya at great cost, developing the business so that the, capital was increased to Yen. 80,000,000 in 1928.
The total output of allied factories about 1933 was 40,000,000 gallons of beer, 1.000000 gallons of beverages and 150000000 bottles. About 80 per cent. of the beer exported from Japan is brewed by these companies and in the domestic market the company's beer is about 70 per cent. of the total consumption, with every prospect of expansion.
Text read from the printed page and cleaned; old type leaves the occasional error.