Warning the Canadian manufacturers and exporters to retain markets abroad once secured no matter how attractive home markets may develop, the president of the M.A. stated it was obvious that hada must maintain and expand her' export trade in order to pay: for what we purchase from other countries and to pay the interest on our Gebts abroad." Criticism had been levelled against Canada to' the, effect ihat she had had the 'best of the bargain in trade agreements, with other countries.
Mr. Coghlin pointed out that: in regard to the United Kingdom. the fact. had been overlooked that Canada's imports weré\mostly manufactured goods- while almost all Canada's exports to the British market consisted of foodstuffs or materials that were for further manufacture. Sixty per cent, of Canada's exports: to the United Kingdom consisted of grains seeds, livestock and foodstuffs, almost 35 per cent. of materials used largely by the building trades and secondary industries for further manufacture and only about five per cent. consisted of goods, high manufactured and ready for consumer use, In concluding, Mr. Coghlin pointed out that the United Kingdom was not taking full advantage of the preferences being accorded to British products entering Canada. "Partly owing to their methods of advertise ing and selling, and to their cartel undertakings", he said, "advertising ie Rot taken of their opportunitit For example, the United Kingdom is not conducting any advertising here comparable with the 'Canada Calling' campaign by Canada in Great Britain.
Text read from the printed page and cleaned; old type leaves the occasional error.