Many men say that they never] read advertisements, that if newspapers had more news and less advertising they would be more acceptable to themselves but the fact remains that when these same men go to buy a new razor, a shaving cream, a shirt or a pair of braces they invariable ask for some trade name which has constantly appeared in the Press. Unconsciously they ler these names in their memor-les, it is supposed, Advertising these days is by no means limited to pills, potions and commodities of ordinary life. Nations use it and I remember a Shanghai advertising man saying, at the time the King of Spain abdicated, that His Majesty lost his estate through not realizing the power of advertisement. He said "If Alfonso had only come out with the slogan: "Make your] King your Ace" he could have been the first President of Spain. Certainly the idea would have tickled the rest of the world however it might have been received in Spain.
Text read from the printed page and cleaned; old type leaves the occasional error.