Gillham declares that Washington is the No. 1 newspaper date-line centre In other words, more printable news Of national interest emanates from Washington than from any other city. Hollywood, because of the increasing interest in motion pictures, he ranks second. And when people get together for a chat, he declares the principal topic is the state of their- health, followed by comment on recent moving pictures or stars.
He joined Paramount in 1933, and his first move on heading the ad-press department of the film company was to boost newspaper advertising space. To-day, the major companies average about $2,000,000 a year in papers, while theatres themselves spend in the neighbourhood of $12,000,000 an-unally.
An event which should enlist the support of all music-lovers in Shanghai as well zs those who have been giving of their kind to Chinese charities is the grand concert which will be presented in the French Club on Saturday at 5 pin. under, the distinguished patronage of M. Naggiar, French Ambassador to China, and M. Cheba, Czechoslovakian Minister.
Kalivoda's Orchestra, which has delighted the international patrons of the Arcadia for the past year, kindly have consented to appear on this occasion, and will render a programme of specially selected music, operatic, classical and classical jazz scored by the leader.
Ten-strong, this group have graduated from the highest conservatories of Germany, France and their home county. Their degrees are among the most outstanding of any musicians in the Orient.
The overture by Weber of "Oberon" will open the programme, to be followed by a number of selections from. Dvorak, including Slovakian items, the "Rusalka," and folk songs. An outstanding selection will be Smetana's symphonic composition, which to say the least is a rarity in Shanghai, in spite of its beautiful melody.
"By far the greatest amount of Screen ad money is spent in news-Papers," Gillham said, "for they are the backbone of any good campaign. And newspapers, too, realize the value of Hollywood. Here, to-day, are more than 250 correspondents, representing papers from all over the world, all seeking news of the doings of the stars, their pictures and their home lives. And they are supplemented right along by visiting motion Picture editors from all patts of the country, editors sending them out here with ater frequency and for longer stays.'
Text read from the printed page and cleaned; old type leaves the occasional error.