The Archive · 1938

MESSRS. BILLS MOTORS TO DEMONSTRATE

Messrs. Bills Motors announce the showing of the 1938 Ford cars at their showrooms to-day—two engine models in varied types and colours. A general invitation to the motoring public has been extended by the management to inspect the first 1938 "job" to arrive in Shanghai, while competent drivers will be on hand to give patrons demonstration runs.

According to Bills Motors, legal Ford dealers, the new Fords for 1938 are offered in two distinct lines, differing in appearance in price, but both built on the same dependable Ford chassis.

One is a newly-styled standard "ord line, in coupe, tudor and fordor agy types, powered either with the 15 or the 60 horsepower V-8 engine. The standard cars are designed to meet requirements of the many motor car Owners, whose means dictate maximum economy in first cost, as well as in maintenance and operating costs, The other is a newly-designed deluxe line for owners who desire additional style and appointments. powered with the 85 or the 60 horsepower V-8 engine, the line includes eight body types, the coupe, inder and fordor sedans, es well as the club coupe, convertible cabriolet. club convertible cabriolet, convertible sedan and the phaeton.

Both lines of cars have the same improved V-8 chassis, but their styling is distinctly different.

The deluxe cars are larger in appearance. The hood has been lenge hened. Its nearly vertical front is carried in a "V" well down into the radiator grille, with the familiar V-38 emblem at the tip of the "V", Horizontal lines of the grille bars and.the louvres are echoed in a bright rustless steel band which carried along the belt to the rear

Text read from the printed page and cleaned; old type leaves the occasional error.

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