The Archive · 1938

Caffeine-free Coffee

There are so many heart and nervous disorders, not to speak of high blood pressure, to which in its natural state coffee is poison that breakfast must have been the saddest time in the day for a great many people before the process for producing H. A. G. Coffee was di Covered. Imagine the pain of smell ling coffee and being forbidden to drink it!

What gives one such a respect for h. A. C. Coffee is that it really is genuine coffee and not a coffee substitute. It can, indeed, actually be bought in the berry if preferred. AN that has been done is to remove the caffeine, that substance which is the cause of all the trouble-producing effects of coffee. This removal is carried out by a special and ingenious process. Naturally this is not done without expense and also only the very finest coffee grown is used for H. À. G. Coffee. This is the explanation of the slightly higher price of H. A. C. But if you would Otherwise be forbidden coffee altogether, the pleasure that you get from being able still to enjoy your fragrant cup whenever you feel like it will repay you for the small extra cost a thousand times over. In fact H. A. G. Coffee is a wonderful standby to keep in the house even for an ordinary normal family of perfectly strong and healthy people. For there are times when a cup of coffee is exceedingly comforting—when one comes in cold from the cinema at night, etc. And yet most people would be kept awake by the stimulation of a cup of unprocessed coffee ana so the comfort of it has to be foregone.

Text read from the printed page and cleaned; old type leaves the occasional error.

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