The Archive · 1934

TOURIST TRAFFIC

One of the best barometers of ational recovery and prosperity is the tourist traffic which has been on the decline for some years. Britain and the Continent suffered severely during the depression but pleasing to learn that in proportion to the rapid improvement Britain is making the tourist trade ig picking up. The present London season is the best since 1928, and London is now the gayest city in Europe, perhaps in the world. It is reported that the large and more expensive hotels have increased their business by 25 per cent. and that one of them was receiving 300 applications daily during the first Week of June. There have been nearly twice the number of public and private banquets and dances compared with a year ago." And the women's clothes shops have shown a greater turnover in the first few months of 1994 than in the whole of last year. The reasons for this ere fairly obvious. London is the world's best shopping centre, and it can, assure the world of normal conditions. The tourist industry is looking shead with con-Adence to a marvellous year in 1935, which promises to be a considerable improvement even over this year. There will be the King's Jubilee celebrations which, in themselves [will encourage visitors from abroad but above all, there is a calm polit-cal atmosphere and a steadily im-[proving trade,

Text read from the printed page and cleaned; old type leaves the occasional error.

Your account