Hongkong, Aug. 29.
The appeal to the business. communities: soliciting their support of the campaign to attract tourists to the Colony by the Hongkong Travel Association is gaining popular re-Sponse from the leading business establishments, "The subscriptions of funds towards this cause are coming in almost every day, and so far more than $5,000 have been acknowledged vy the Hongkong Travel Association which is sponsored by the Hongkong Government with the object of enlightening, by means of appropriate Publicity, the tourists and visitors on the "attractions and recreational facilities the Colony has to offer.
The Hongkong & Shanghai Hotels, Ltd. and the Hongkong Land Investment & Agency Ca, Ltd, each donated $1,000 while many ' well-known firms and companies also contributed in large amounts.
Circular letters and memoranda are being sent out to a considerable number of the local business houses requesting them for financial support this enterprise.
According to the memorandum, for the first year it Is proposed to intensify advertising and propagand: It is pointed out that the project stimulating the tourist trae to the Colony was first sponsored by the late Chairman of the Hongkong General Chamber of Commerce, the Hon, Mr. C. Gordon Mackie in the Legislative Council last year, and the Proposal was strongly supported by the Senior Chinese representative the Hon. Dr. R. H, Kotewall, ec.
"The proposal was further developed by the recent Economic Commission, fon which sat many of the most prom nent. business men of the Colony. The Government also lends generous support in the formation of the Travel Association which is the first open step taken to implement the recommendations of the Economic Commission.
Te is understood that as soon 3s sufficient funds are available the Committee of the Association will slart at once to give world-wide Publicity to the island, It is further proposed that the "Magic Carpet" of the Fox Movietone Travellogues which have been the highlights of cinema programmes wherever screened, should be used for the purpose of exploiting publi city on behalf of Hongkong as tourist resort, Should this plan materialize it would be an ideal ad~ vertisement, and would undoubtedly put Hongkong on the "Tourist Traffic Map", since "Magic Carpe! pictures are' shown throughout the world.
Text read from the printed page and cleaned; old type leaves the occasional error.