Obnoxious Advertising Correspondence concerning. window displays. by certain Chinese pharmacies draws attention to an evil which need ection. The cases to which Ww of dhe only Instances where objection-fable and offensive types of ity have been used for the advertising amongst other things of medicines for the cure. el venereal diseases. 1¢ some of the revolting pictures of Suffering were being shown fur the purpose of warning the ignorant against the evils of View, something, ut even then not much, might be said for them, but when they are used for the purpose of advancing the sale medicaments which may or may" net prove effective. when it is done solely for sordid profit a stop should Ge put to it, There are, hot only inthe main streets of Shanghai, but also In the side thoroughfares, pharmacists and what appear to be medical men, who indicate their particular speciality by such " offensive pictures or the display of anatomical specimens alcohol which are equally as repulsive. In the not too distant past complaints regarding cor" fain cinema advertising: brought about "quick action on the part of the authorities. The even more obnoxious.
Ihideous in presentation and can in the mind of the ordinary adult fereate nothing but feeling of disgust. What their effect it upon the minds of the immature is dificult 10 estimate, but that they can do by fon of the is. said many of eibute to ong give event the "exhibition sich issue placards, " posters, fever to commend authorities take steps the see to "put ain end 10 this airs the better.
Twday' redress as hee correspon garding obnoxious {various estab he notice of the Public, but. firmness Femoved much he part of the authorities cleansing, which of the offensive nature of these appeals the Chinese pi prob: Join is much more extensi for there are so many of them, but particularly: disgusting examples ut window advertising have been brought to general notice by correspond: ents. Everybody "is familar with the graphic method of appeal adopted by Chinese pharmac= jes and merchants generally in advertising their wares, but in the cases quoted by cor! pondents the examples are Tevolting extreme. By drawing.attention to these abuse correspondents are doing valuable public ser vice but a far more direct appeal could be achieved by communicating with the Municipal Police. At all times, the Municipal Police are willing to receive such complaints of fence to public morals and are anxious to ce-apers with the general public in putting an end to such practices. Naturally, the Police cannot be expected to act as censors for every shop window in addition to their many duties—multiplied indefinitely by new political condi tions—but they will act promptly on any complaint forwarded to them by the public. snunued to be oan on Ap Meith some in view Mediter ts, ud many others, spirit of calm determination for Mr Neville Chamberlain's wns on April 13, One important indica cabled report. of developments. tennd in the position of the man war Fok Shanghai is deeply involved the water-bertie cargo 10 anid and the Far Bast passes throu which is the potential area of conflict. It was reported on April 14 that Lioses had ceased accepting: war Fish insurance tinder open covers. andi thatthe Continental companies, already. a committed ea were lok for a ead. It cles that war isk insurance fraction of the existing market rate for ear4o we and from the United Kingdom. (with Uption of deviation to other ports) For all come Vanies incorporated in the' United Kingdom, which means that, whatever happens, the British Government is) pr red 10 back the uriness to its traditional the world's sea trade Toutes iWon: of this action, which the Great War, are im= portant and are worthy of examination at this tritical period. Does it mean that it is a Government. gesture 10 instill confidence into the mercantile world at a time of great uncertainty which Increases the anxiety of shippers snd shipping companies, or does it indicate the Government's confidence in the unlikelihood of war which makes such an action an automatic correction of the alarm now disturbing. the world's business centres? Tt-may euneelvably. bbe a reply to Ballan activities in the Near East the German decision to hold manavres off he coast of Spain—a decision open to appre= hension in view of the dificult Mediterranean situation—but it has been received with cone iderable relict by. business elreles, Not only ie for contingencies in ease of the for peace and the maintenance of the lines communications and supplies which make national existence possible, The Volunteers The parade of the Shanghai Volunteer Corps Jon Sunday afternoon brought the season's train= ing 0 a. clove, and was. remarkable for the very impressive turn-out of the corps, One of the most gratifying features of the event Was the large number of spectators who turned olit Jdespite the tact thet the weather had not been fof the best. for 1 big attendance is one of the beat ways in which residents of Shanghai can pay tribute to the fine body of men who spend much of their time in the defence of the city. A great deal of the work they do docs not always come to the attention of the public, fand it is Ming. that on occasion it should be riven the opportunity of realising the very real Public service which these "men perform continually. Keeping themselves In training for the defence of their fellow residents, Under Cel, J. W. Hornby, Ate, the Corps hax maintain ud increased its traditional efficiency, the past year it had not x0 calls made upon it. the manner in which there were answered reticeted the greatest credit not fonts upon the Colonel and his officers, but the' men themselves. On. December. a, he total strennsth ox the Corps wae 200 amicers and fae compared with 204 oiticer rank on December 7 which with the Russian regiment. brings total strenzih up to 2.120." White the Hzures not present a true nil the following eXnal report of the commandant ibe the real situation! stromal of the Ca Tett safely' in the Volunteers with an nwterstanding of Shana
Text read from the printed page and cleaned; old type leaves the occasional error.