To the Caller of the Nomru-canton Dasty News!
Sin—Nox-Barnat hits the nail on the head in his argument to support the Carlton Thealre in. their effort bring Buropean pictures to Shang ai," Attar all, in Shanghai, Euro Peana are. predominant amongst the Foreign population, and it fs me th fame ofthe outstanding. European Pelures are offered us again. 1 say gain. because only fow years ago Biropoan pictures had afar share Ail the cinemas of Shanghai, but they itave been gradually eliminated. from the local sevens. Why" ths should happen is beyond my comprehension.
the bygone past, we had. many ood British, German and. French Pictures. all-the year round on the Ecreens of our frst-run houses, whilst luring the Tost fow years. only Sccaslonal" British "production " was, SSown, and then mostly only during ihe hot summer months, the sack season:
We Europeans. all like to see and hear something coming nearer to Our own sentiment, taste and humour, ex= pressed. by our own people, yet Eeeme that we are under may. we fy, a 'Hollywood hypnosis, nding fauie'with all British and other for flan European films, when most Uke-Swe would. if not fully approve, at least' not condemn the same sift Presented us Under the Hollywood humble opinion ig that at Baza Ghould support the Coriion ints respective of. nationality,
efforts to make European films popu: far (although. only British. pictures have so far been advertised by the Carlton), and Thope that at least one Glean and respectable cinema. will be should do his bit and visit the Carlton, and. thus give encouragement the' Canton. management, which hope wil "disregard the' advice Sarssrsa and continue in its polly.
ultimately success must reward the fort.
Shanghai, June 29.
Text read from the printed page and cleaned; old type leaves the occasional error.