That is a broad outline of the industry's experience in the 1937-33 }season. What can the manufacturers expect during the next twelve months? The programmes of the various companies show that few drastically new models have been introduced. Of course, there are Inumerous models which are new in the sense that they contain some innovation and improvement. But in general, the industry appears to have kept its expenditure on jigs and tools down to a minimum at a time when machinery costs are high and when the sales outlook is still obscute. That is a natural development. It is a policy which has been followed in the main by the American companies, too, and it is on the whole a wise one. For a motor manufacturer, cash is the most important commodity when the market is at all depressed or uncertain. At the same time, the industry has been able to introduce various improvements in its models, such s increased petrol consumption—hence the "economy" car—and additional space. And as prices are, if anything, lower, the industry can claim with considerable justification that it is now offering greater value for the money expended than ever before.
Text read from the printed page and cleaned; old type leaves the occasional error.