Shoes to suit everything that you wear! These are a necessity of good dressing and through Bata's you can realize the ideal. Quite a number of people can't understand how Bata's shoes can be so good and yet be the price that they are. But it's all in the organization.
Shoes advertised as "handmade" nowadays are either carrying a wrong description or are definitely not so good as those made by machinery. "Handmade" just pounds good and reliable—that is all For some of the most vital parts of a shoe—modern sole leather for instance—the human hand actually has not the strength needed for efficient workmanship. Given, therefore, that machine-made shoes are best, obviously the best machinery and organization will win the market.
Bata's have gone all out for every new invention and idea that will help the production of shoes. Their Works are organized to turn out 2,000 pairs of shoes a day in huge workshops all fitted with the same equipment driven by electricity. From process to. process the shoes are carried by automatic conveyers. Transport from one building to another is effected by means of standardized trucks hoists, cableways and belt transporters.
Here, then, are the reasons for their perfectly wonderful prices. Hundreds of experts have been working on new styles and designs in shoes, and this Spring the Shanghai branch of the Bata Shoe Ca. will present them before its Shanghai customers,
Text read from the printed page and cleaned; old type leaves the occasional error.