The Archive · 1939

Few Men Realize That Only Water Can Soften Whiskers

Strange, but true—it's moisture that takes the stiffness out of your beard. At the base of each whisker—just beneath the skin surface—are oil glands which pour oil around your whisky 24 hours.

When you whip up rich, wet Williams lather and spread its smooth, creamy foam your face, here's what happens 1. It penetrates the oily film around each whisker.

2. Soaks and softens each whisker so your razor blade can sweep it off clean.

Williams Shaving Cream gives you relief from daily hacking and Scraping your skin. Men with tough beards especially are keen about its "Twin Action". Buy a tube today. You'll never be sorry you switched to Williams Sole Agents:

INTERNATIONAL DISPENSARY,

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