The Archive · 1938

Original Fashion Theatres

Facing the main avenue will be the fashion theatre-itself conceived on bold and original lines—where leading mannequins will parade in gowns fashioned by London's dress designers.

Two new features will be introduced in the textiles section at the next Fair. A series of rooms will be built in styles typical of English homes—"from the cottage to the mansion"—and thus provide an intimate setting for the new season's design in interior decoration and furnishings.

There will also be, adjoining the fashion theatre, a hall of fashion, in Which displays will be so arranged that, together, they will give a comprehensive survey of fashions produced by British houses. For example, country and sports wear will be displayed, together with afternoon, evening and bridal gowns.

Buyers and others who have admired the styles and models worn by the mannequins on the stage of the fashion theatre will have the opportunity of studying at their leisure similar garments in the Hall of fashion.

Text read from the printed page and cleaned; old type leaves the occasional error.

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