After clothes and hats and jewels, there is beauty for a woman to eon" fend with on Filth Avenue. Behind the plate-giass_are not Just boxes of powder and a few lipstick containers There la every device "known woman to Invaigle the rest of her into sampling the latest cosmetic hades. lzabeth Arden—one of the most successful of modern business women Sank her massive red door with {Gro small windows, each appropriate. ly dressed. On each of 8 series branching canes is set, near the top, just a pair of plaster' lips; inthe Iidale, an. simond-shaped. fingernail; the bottom the lipstick and nolle Tncquer in which the lips and alla fave been painted, "Arden's stop-red bright as her front door.
ile further "up the avenue Helena Rubinstein, another success.
{al businesswoman, who. Tala the foundation for her beauty factory Melbourne, thas a beauty bar and a Vegetarian' restaurant to. help along her. good work, Before you colour your tips with er mew lipstick, porting pink, you can Tunch Cunder the guidance of 2 dietitian) on liquid jade, lotus In sunlight, nectarineistachio solstice, or "essence mushroom, than 6,000 people.
'A little further up the avenue is the home of General and Mrs, Cornelius Vanderbilt—a brownstone survival of the days when mansions were thick upon Fifth Avenue.
Mrs. Vanderbilt, who probably en-terrains more than any other hostess fon Fifth Avenue, has the choice of 2 ballroom, five salons, or one of two dining-rooms to entertain her quests, She can seat 50 guests at her dining table, for which the cloths are specially woven and cleaned at considerable cost after each dinner.
But the home of General and Mrs. Cornelius Vanderbilt is not the only mansion on this luxury street 897 Fifth Avenue is the owned by Countess Laszlo Seechenyi, formerly Gladys Vander~ hilt. 'The home was once occupied by Mrs. George Gould, who is said to have slept between black satin sheets and to have worn more than a million dollars' worth of pearls round her eck, 'The countess's sister, Mrs 'Harry Payne Whitney, lives one block away, but the home' is only partly
Text read from the printed page and cleaned; old type leaves the occasional error.