The Archive · 1938

Glamour to the Rear

Those who have to provide enter-tumment which pays and not art which may or may not progress are finding satisfactory results in the everyday affairs of quite uneventful domestic life. In New York and the Other American cities, vast crowds are going to see themselves on the screen. The Little Man is at the moment the popular hero. "Love Finds Andy Hardy" is one of the greatest moi "make: today, and there is no glamour in 't.

This wave of fashion is doubts accountable for the eclipse of Marlene Dietrich and for the much advertised shedding of glamorous yarments by Joan Bennett. The average American woman in Main Street or small towns can never hope to look like Marlene Dietrich and is preferring 1o see a reflection of her own home with its familiar clothes and furniture.

But this wave of everyday life will entail a certain business bandi-cep. The European market may not welcome these films as heartily as Goes New York or Chicago. The English or French woman of small means is not likely to be stirred by a sight of the average American home This should give a chance to the English studios. Who might try and intelligently and without any farcical exaggeration a few pictures of English surburben or provincial life as it actually is. the worst of the English film director is that he always sees something funny in s cook-housemaid or even a housewife going about her everyday affairs. The English director's we ion of the swell and rather impoverished ome seems to be derived from a study of Laurel and Hardy

Text read from the printed page and cleaned; old type leaves the occasional error.

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