The Archive · 1938

Record-Breaking Film

The local offices of the 20th Century Fox Films, referring to the success of "Alexander's Ragtime Band," to be shown at the Grand Theatre on Thursday, point out that 4 the picture's run in America alone has beaten that of "Snow White, which had established a record over a much longer run.

Late October returns, received here recently indicate that "Alexander" had played to eleven five-week engagements, 43 four-week runs and to 238 three-week engagements. Two-week engagements were so numerous that the New York office must have lost count of them. The proportion of holdover engagements, registered to October 1, was 92.4 per cent, which constitutes the record for any picture.

Text read from the printed page and cleaned; old type leaves the occasional error.

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