The Archive · 1941

History on the Back Pages

These last examples lead to something else. They prove that adver-fisements not only effect the life of individuals, but the history of mankind, if you look at it from a broader point of view. You need not T like the "not lonely" of this go far:— shrewd Canadian. He obviously is sick of the traditional lanolin of personal advertisers and boldly claims not to be lonely at all. There is something original in this, something challenging—if T were an independent, extremely lonely lady, I should know what to do.

Sunny Islands and Sunny Parks "Americans! Enjoy once more the delicious Chinese food which you cannot have at home. Pay a visit to.

"Evacuees, before you leave, don't forget to buy some Chinese stamps for your friends at.

"Shanghai concern would consider taking over properties of subjects of nations at.war for the duration..."

"American lady, 21, act companion or care children in return for passage to San Francisco; references..."

If you are willing to follow me in my discoveries, let us skip a few one-line advertisements giving addresses and room numbers only, or confidential invitations to platonic friendships, and adventure and mystery.

"American, registered sailboat leaving for California via the Islands.

Accommodation for five crew members willing to share food experites, assist in operation of vessel. Only.

those of good moral character, sound physical condition will be accepted..."

Not enough, Sir, unfortunately not enough. You forgot to add to the requirements: good American passport, sound financial position, no family or business ties. But for those little necessities I might have been able to whisper to you the name of somebody to sail along with you to the dreamy islands, seeking adventure, weathering storms...

And there is mystery too, in Shanghai. Maybe it isn't mystery at all, but it surely sounds like it:

"Young Chinese man suggests to have meeting of people who are fond of sunshine instead of moonlight Only Orientals, either, sex, today 1.30 pam. Jessfield Park.

Sun-worshippers? Secret sects? A suite business trick, a political meeting, a crank, a hidden message? An odd advertisement, in any case.

By going through the classified advertisements you are often able to This is how the echo in the East of the present European crisis is mirrored in the advertisements of our days. Fighting over the Channel makes history and causes movements all over the world which are duly reflected in the advertisement columns Speaking of present history and Channel flights, let us throw just one glance into the past. You will remember the epoch-making first flight by Blériot. Do you know how he did it? Ido now. I looked through the advertising columns of old volumes of the "North-China Daily News," and this is what I found on

Text read from the printed page and cleaned; old type leaves the occasional error.

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