The Archive · 1939

Sorcery in Names

An "Evening in Paris" for instance, vould only be imaginable in the mind f Mrs. Grundy if well chaperoned by male relation and even she would ledge that it might not then be of immortalization. "No. 5" and "No. ound very like beautiful Continental perplexing to the car as the Third There are scents for the great outdoors ud those for the harsh light of noon. Let is use then rather a fragrance than a pei ume. Masterpieces have been created for ust these haurs—calm, composed, poised Bright Evening Exhalations But there are, as someone has so grace-uily expressed it, "the more competitive urs of the evening," the time "when adaws gether in lofty rooms, and deft aen-servants step noiselessly to light the haded candles." Then, ah then, accord-ug io the mood of the moment, is our; rfume-metal to be tested. igane," again—how could you wish daughter of yours to call up such a "Shocking, who would be ing such a perfume? "L'Ardente toujours Moi" "My Sin"—did you There is much to perplex a British fatron nowadays Roses Round the Door If her aves ent of the New York 7rfumcr she wadid. lave cheered up—it e banner of British impeccabilv of Hone:

Do not be content at such an her io rive yourself a hurried spray just as a finishing touch when all else has been ooked to.

Dcn't underestimate the added charm of delicate scent. If you are otherwise erfect, as you surely will be, regarding ur, skin and hands, you will without "perfume be as a scentless rose, than which there are few things more disappointing.

The scent of a rose is from its heart outwards—and in like manner should yeu be perfumed. The technique of scent begins vith the bath—the fragrant soap or bath all the tingling eau de cologne. You know 10w flowers only really begin to give out heir scent when they are taken into the warmth. A bunch of violets picked on a id day has scarcely any scent at all. In actly the same way the warmth of the body brings out the beauty of a perfume. an for that modest "e geranium. As it might well e a lemon.

What of the Future? v there are those new avenues lore—the pioneer prizes brought ack from which are "Tweed" and "Cuir Russie" They may be safely carried nto the mountain top or the sports ground ud the most conservative will not say hem nay to be the forerunners of the loved odour Perfumed Southern Wind As a general rule fragrant flowers flourish n hot climates. This is the true explain: ion of the backwardness of the northern nations in the use of perfumes and their sometimes slight distrust of them—they are exotic, and they must originally have been brought to Britain by conquerors otes," "or 1 Sable Cc h anything more ying than th ive our perfume hat will they not h tured fo Angels' Hair" perla; 1

Text read from the printed page and cleaned; old type leaves the occasional error.

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