The Archive · 1941

Practical Only

Ribbons and braids have also escaped the axe and with these countless "made-overs" will be transformed. Lace—another un-rationed article—looks as if it were about to enjoy a boom, Exciting and extravagant fashions are something Englishwomen will have to forget for the duration of the war. Their patriotism will also be tested by the export trade, for this is to go on unrestricted. All the resources of Mayfair fashion Czars will be directed to making up new creations to be worn—by other women. London's "haute couture" is about to show its midseason creations for export—while home clientele will have to be content with practical clothes.

Music audiences are in an awkward position. By that I do not mean that their chairs are decrepit or placed in a draught. Simply that no sooner do they learn the likes and dislikes of one visiting artist than they have to switch to an entirely different technique for the next. cee The success of a collection sent to South America has been tremendous—one famous House in London sold every single one of its models—and prospects of London as a fashion centre despite the war are distinctly encouraging. wee With some artists the audiences can be friendly and informal; with others they must even halve their breaths for fear of disturbing the atmosphere.

Text read from the printed page and cleaned; old type leaves the occasional error.

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