The Archive · 1940

His Own Ideas

When W. C, Durant regained coutrol of General Motors he placed Chrysler in charge of production in all plants with the title of executive vice president. Chrysler had. his wu ideas on how to run things. So did Durant. Eventually, the two men ported company.

Willys-Overland, in common wit many other companies, encountered financial dimeulties after the collapse of 1920. Bankers suggested to the late John N. Willys that Chrysler would make an ideal production "man Chryster was credited with putting Willys-Overland back on its financial feet in two years.

An idea that he could show the world something new in the mind of Chrysler since 1921. With the growth in solidarity of Maxwell came the change to present the first Chrysler In 1924 Chrysler not only sold 150,000 Maxwells but elmest 32,000 machines bearing his name. Next year Chrysler sales jumped to 108,000. In 1927 they were just short of 200,000 units. The original working capital of $2,000,000 had increased to more

Text read from the printed page and cleaned; old type leaves the occasional error.

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