The Archive · 1940

Skeleton Star

Advertisements were taken in by skeleton staff headed by the acco! ant, Mr. W. E, Graham, who perfornied the' duties of Advertisement Depart ment manager. The chit system was then in full force but little cash was taken over the counter, Advertisers were fow and only came when it was imperative to advertise.

Publications undertaken by North-China Daily" News prin office, apart from weekly and monthly periodicals, were limited to the Hong List. Conforming to the style of directory in venue during that period the Hong List was a narrow book, half the width of the present edition, and with about a quarter of its contents, if that.

The past four decades have seen a vast change, The new "North-China Daily News" building, erected in 1922, now holds its head with the proudest buildings that form the famous Bund skyline of Shanghai, The star has Increased fourfold, the circulation

Text read from the printed page and cleaned; old type leaves the occasional error.

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