The Archive · 1940

New Advertising Trend In Nazi Newspapers

"Ersatz" Productions Are The Order Of The Day Not Champagne but sham coffee and other "ersatz" productions are the chief advertised goods in German newspapers these days, Substitute products offered include tea, honey, pudding powder, egg powder, soap (mainly sand), floor polish, mayonnaise, and glycerine.

Few cigarette firms advertise, for tobacco is so short that men get only ten cigarettes a day and women are told, "Every cigarette you smoke less is one more for the men at the front."

The war has resulted in a marked increase in three classes of advertisement—matrimonial, schools of language, and. death notices.

Most provincial newspapers carry 2 whole page of matrimonial offers.

In an important Hamburg newspaper more than half the language school advertisers offer to teach English. One teacher is called Herr Cameron.

Text read from the printed page and cleaned; old type leaves the occasional error.

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