This year's Shanghai Directory is less by 50 pages than the last, This is due to no shrinkage in contents but to a considered conservation of Space aimed at keeping the publication within handy limits, The pur-Dose of those who know the Shanghai Directory will be to secure a copy before the issue is sold out, They will waste no time reading a resume So well But to those who have yet of the virtues which they appreciate
to make its acquaintance it may be said that the Directory gives a full list of firms of reputation in Shanghai together with their staffs; that there is an alphabetical list of the agencies held by Shanghai firms; an up-to-date list of mercantile marine office: serving on the China Coast; "Who's Who" of Shanghai's official and business communities with their business addresses: a "Residential Directory" give the residential addresses of foreigners in Shanghai: and a "Street Directory" by aid of which the position of the residence may be discovered or the business house or shop marked down (in this section the geographical position of the street is indicated and in the case of thoroughfares like Nanking Road or Avenue Joffre cross-heads show the streets crossing from north to south), "If we cannot give our savings outright to the cause that we hold dearer than life itself, or if we have depend: ents for whose future we must make provision, there is no better way of Going it than this, Self-interest in this case coincides with duty. We cannot all serve; we cannot all fight; we cannot all endure the same hardships or make the same sacrifices as the people at home. But there are few of us who cannot go without some little luxury today and invest the money we save to help our Govern-may be thousand pounds or may be ment along the road to victory. It
only a few dollars. It is not the amount, but the spirit that counts, the determination to do everything we can to ensure that those who are making sacrifices far greater than ovrs will not have made them in vain. ^t least we shall have done some thing to show our gratitude to them if we invest every dollar we can save with the Shanghai War Savings Association, care of the Chartered Bank. 18 The Bund, Shanghai. Let us try and make this drive a real success and send in all the money we can spare before Wednesday night, The more we out here in China can lend. the less will the Government have t tax the people who are bearing the bring of the war at home, Other Information In addition there are calendars of several kinds, including a Lunar Calendar which gives at a glance the day of the Chinese moon; a Jit of Festivals and National Days, Customs and Bank Holiday ist of hotels amd apartment houses; postal rates. weights and measures (including Chinese)
The Shanghai Directory is a unique volume, the result of much arduous labour with accuracy as the aim, No office is willingly without a copy and to be too late to secure one is a recognized calamity, $25 is the price.
Text read from the printed page and cleaned; old type leaves the occasional error.