An Offer Made to Reailers of the "North-China Daily News" and "Herald"
Moro periodicals and magazines are born and gio premature deaths in Shanghai than in any other city. in' the world in_ proportion to the reading public. Some flare up like match and as quickly die on others the taper burns more steadily: but sooner or later reaches its last Hicker." Thowe that count the length of their life by years are very few; they may be considered to have surmounted the perils of [childhood and to be well established for many a year to come, The "China Journal of Scierico and Arts" was started, like many another magazine, swith 4 mixture of misgiving and hope. Misgiving [because the experience of a some what similar magazine, "The China Revie made it doubtful whether:
magazine devoted to science and art in China could attract a large enough field of readers to keep it going; and hope, which is part of the capital of every literary adventurer.
Te is two years now since this Journal came into being. To-day it is not only one of China's leading periodicals, but the only one of its kind published in the Far East, This stability has been attained by the ce-operation of many. of the leading writers in China—- sinologues many of them, but all well equipped for dealing with the subject in which they each specialise, be it science, art, archmology or history." One criticism, however, against the Jourhal has been the infrequency of its publication—it comes out every two months. Interest in a subject was often cold before the next reference to it appeared, and some subjects were occasionally a little out of date when publishing day, crime round.
The ""North-China Daily Nows," however, has now made it possible to bring the Journal out as a monthly" instead of a 4hi-monthly; and the proprietors of the Journal in return now offer it to subscribers Loth of the "NorthChina Daily News" and the "North-China Herald" at the low tute of $6 per annum, from January 1, 1926, stead of the rate hitherto the hi-monthly of $10 per annum. This has been made possible by the North-China" publications using their existing accounting and. subscription departments in the interests of the Journal and thus reducing its Inrge overhead expenses. All subscribers, therefore, to the "North-China" who wish to receive the monthly issue of -the "China Journal of - Science and Arts" should add $6 to their normal subscription and make the request that the Journal be sent to them. Readers of the Journal who do not subscribe either to the "North-China, Daily Nows" or the "North: China Herald" may, of course, avail theniselves of the privilege of the reduced rate by beginning their subscriptions in January next, Those who only desire the Journal will, of course, pay the ordinary subscription of $10 per annum.
'Phe. wide range of subjects that has given the Journal its present' character will be maintained in the new series and will be augmented by articles of more topical oF past if interest. Mr. A. de C. Sowerby, the present chief, will continue to occupy the editorial chair and confidently looking forward greater interest being taken in the magazine by the general public, who will find that, far from being fas abstruse as many of them anti: cipate, itis) of very. general me terest, Owine tothe impending departure on Home leave of Mr. H. W. P MeMeckin, President of the As. sociation of Lancastrians in China, Mr.' Harold. Holgate, the Vice-President, has undertaken the" Jduties of' Acting President for the balance of Mr. MeMeckin's term of office.
Mu. David' Hall, formerly of Messrs." Butterfield & Swire, has returned to Shanghai from Hankow: where he has been stationed: for several' months past. Mr. Hall fikes sear a havi beat Sergeant-Major' of' the!" Shanghat' 3C., ini which ce pai,
Text read from the printed page and cleaned; old type leaves the occasional error.