Novel Campaign to Sell "Fear of the Law": Advertising and Crime: Huge Destruction of Wine:
Land Hunger in Shanghai and Elsewhere: Oil Lands From Our Ows San Francisco, Sept. 26. novel ideas of the century has just been launched in the form of an experiment to "sell fear of the law" to criminals by advertising ion-wide scale, For some time banks in the larger cities have een patrolled by armoured cars, ut despite this the number of holdups has increased to an extent that it is recognized that prevention by force hardly fills the bill. Now comes one, Baron G. Collier, a mil: fionaire advertising man (who has served under Police Commissioner Enright, of New York, for six years 'Comm bureau), and he claims tean sell' anything if ft—he can "sell"
Jaw and can empty the prisons by Advertising just as readily as the churches can fills their pews by advertising.
He only' recently conceived the idea of this "selling campaign," his Product to be the futility of antisocial living, and his prospective hents to be criminals and potential criminals of every sort, "Publicity," he reasons, and he may be right, "has, built "up a vast following of admirers for all outlaws—why not se ads. to strip crime of its glamour?"
All will agree with him thab the tone deterrent to crime is fear, Collier claims that every "crook' und every potential "crook" fears the law, which, however, alone is not sufficient. The criminal is a criminal because he is a gambler and because "he believes that the world owes him a better livelihood than he can get through honest Jabour."
Advertising is Terrifying Collier is known to be what is called in the advertising world the finest copyist of his type in certain fields of publicity For months he, has "thought up" his commodity—Fear of the Law. In the campaign the "copy" deals first with the criminals' angle, and then he goes on in colour and illustration to pernity Fear, showing the crook'
ways in the shadows of the law, emphatically sensation been caused in all pi where efforts are made to make! men obey the law. Newspapers have taken up sides with Collier however, several claiming that he is merely wasting his time and much public money in Inunching a cam-Paign that simply won't work. equally enthusiastic The posters and illu me in number, paint terrifying pictures of shadowy "coppers," with huge automatic pistols at the "ready" just in time to fell every {based upon mental defer anda mental defect is seen to be typical of the two great divisions of the mind, the intelligence and emotion divisions. And instead of being a. {sporadic thing, appearing by chance in individuals, the accumulated case records show that, like all physical ind mental traits, it runs in family stocks and is subject to the laws of genetics like other characteristics.
Text read from the printed page and cleaned; old type leaves the occasional error.