The Archive · 1926

Overcoming a Pearl Prejudice

Retirement of Famous New York Jewellery Firm New York, Nov. 8.

The announcement that the famous firm of Dreicer & Ca, are retiring from the jewellery business recalls the fact' that when the founder, Jacob Dreicer, started his store in Broadway 60 years ago he had to contend with the prejudice of wealthy Americans against pearls, which wee popularly associated with tears, but the firm were credited with overcoming this (prejudice and acquired a reputation for handling many famous strings of pearls and collections of jewels.

Text read from the printed page and cleaned; old type leaves the occasional error.

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