The members of the Advertising Club of China held their annual dinner at the Yih Ping Shang Hotel, No. 3 Thibet Road, on Thursday evening. Dr. Fong' Sec, President of the Club, was in the chair, and among thw guests present were Mr. J. W. Sanger, special trade commissioner of the United States Bureau of Commerce and Labour, and Dr. J. W. Ross, Canadian Trade Commissioner.
Mr. Sanger expressed the opinion that complete understanding between the nations of the world, such as would not have been possible before the war, is to be brought about through paid advertising. Speaking with reference advertising in its direct relation to China, "It is not my business hero to tell the people of China what they should do, but it does occur to me that a widespread.advertising campaign would not only be a business asset. but a national asset as well." Dealing with the history of advertising, the speaker said that it had not been many years since the profession was not 50 highly regarded as it but advertising had accomplished for the United States in one month what could not have been accomplished in 12 months by other means. He spoke at length on the cleaning up of the advertise ing profession and told of the cam-igns that were being carried on by the Advertising Clubs against dishonest advertisers.
Dr. J. W. Ross. in a brief sneceh, complimented the members of the Club upon their activity and enthusiasm.
Dr. Fong See announced that a campaign is to be conducted by the Club this year to introduce more Western methods of advertise ing in China.
Text read from the printed page and cleaned; old type leaves the occasional error.