London, Oct 13.
The international importance attached to the Motor Show, which was opened at Olympia to-day, is demonstrated by the fact that over half the cars which are being exhibited are of Continental or Ameri-jean manufacture, but British makers have little to fear from most of the 1928 models.
The general conclusion is that designers in the past 12 months have striven for the production of better-value cars, Consequently much more attention has been paid to the requirements of owner-drivers and to improvements than to lower prices.
An outstanding feature is the great number of fabric-covered cars Jand the extensive application of eel-Tulose painting to metal-panelled Dodi 'A sensation has been provided by Morris & Ca, who uncovered a new "light six" saloon with a 17 h.p. engine with overhead valves. The whole construction compelled the admiration of rival engineers. It is stated that this model has been designed with an eye for use fon rough roads in the Dominions.
This car is priced at £350, It is reported that an overseas firm has given an order for £200,000 for this] model, The diminutive Austin Seven has! a number of rivals with engines of between 7 and 9 horsepower.
Italian and French manufacturers make 4 wonderful show in higher-priced ears, "Sunshine saloons" is the name given to cars with removable sliding-roofs, which are making bid for popularity.
It fs estimated that a total of at! east £70,000,000 will be reached in orders and cash sales for ears, varying from £125 to £3,000, as a result of the exhibition, which is attracting crowds from all over Britain and the Continent and even from distant parts of the Empire—Reuter.
Text read from the printed page and cleaned; old type leaves the occasional error.